WHATEVERWEAR
Whateverwear, a new concept
towards fashion freedom.
This year we’re launching our biggest ready-to-wear yet, and with a new branding: “Whateverwear”. After seeing too many women fall victim to algorithm-produced looks and cookie-cutter style, the playful provocateur in us is taking a stand when it comes to our second-layer.
“I often find myself reflecting on sameness. It’s surprising how much everything seems alike nowadays. I firmly believe that striving for perfection leads us down a path of monotony where everything and everyone looks the same - it’s so uninspiring and, frankly, dull. So, we should try to stop this.”
Marloes Hoedeman
Founder of Love Stories
Whateverwear
